I reverse-engineer the world's best explainer graphics. Then I teach you the thinking.

I'm Ross. I've made motion graphics for over ten years, run the Flat Pack FX YouTube channel (170,000+ subscribers), and taught thousands of students through my courses.

I learned After Effects the slow way. No course, no mentor. I'd find a piece of animation I admired, usually from channels like Vox, and pull it apart frame by frame until I understood not just how it was built, but why it was built like that. Why this speed. Why this pause. Why this texture.

That process took years. It's also the only reason I can start a blank project with confidence. The techniques date; the reasoning doesn't.

Ready to learn the thinking?

Most tutorials teach button locations. Follow along and you get one exact result you can't adapt. My channel and courses teach the layer underneath: the design decisions that make editorial animation work on viewers. The courses are full step-by-step builds, but every project was chosen to develop a skill that transfers, with the reasoning explained as we go. But you walk away with reasoning you can point at your own ideas, at other software, at whatever tools come next.