Why it works, not just how it's made

Breakdowns of the techniques behind motion graphics and editorial animations. What the best channels do, why it works on viewers, and how to apply the thinking to your own work. Demonstrated in After Effects, applicable anywhere.

Vox puts 1950s dots on 2026 graphics. Why?


Have a look at almost any Vox video and you'll s...

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Why does every Vox graphic have a torn border?


You've probably looked straight past it a hundred...

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How VOX Makes Digital Graphics Feel Real


In this video we look at a technique that Vox us...

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Why Your Motion Graphics Never Look Quite Like Vox


In this video we look at a technique that Vox use
...

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3 Iconic Vox Backgrounds


In this Adobe After Effects tutorial I show you h
...

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Why Your After Effects Designs Look Flat


In this Adobe After Effects tutorial I show you w
...

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Smooth Timeline Animation


In this Adobe After Effects tutorial I show you h
...

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Amazing Imperial Design & Animation


In this Adobe After Effects tutorial I show you h...

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Design Titles Like Vox


In this After Effects tutorial I show you how to ...

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Use Textures Like a Pro


In this After Effects tutorial I show you how to ...

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Halftones With A Twist


In this adobe After Effects tutorial I show you h...

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Layer Your Animations Like a Pro


In this Adobe After Effects tutorial I teach you ...

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The Source Files

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The why behind the motion graphics in your favourite explainer videos.

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