Why it works, not just how it's made

Breakdowns of the techniques behind motion graphics and editorial animations. What the best channels do, why it works on viewers, and how to apply the thinking to your own work. Demonstrated in After Effects, applicable anywhere.

Why does every Vox graphic have a torn border?


You've probably looked straight past it a hundred...

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The Source Files

Get the project files from my YouTube tutorials. One payment.

One payment & Lifetime access. Open the real comps behind the videos, pull them apart, and see exactly how every map, graph and transition was actually built. Yours for life, including every file I add in the future.

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The why behind the motion graphics in your favourite explainer videos.

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