Why it works, not just how it's made

Breakdowns of the techniques behind motion graphics and editorial animations. What the best channels do, why it works on viewers, and how to apply the thinking to your own work. Demonstrated in After Effects, applicable anywhere.

Why does every Vox graphic have a torn border?


You've probably looked straight past it a hundred times. That rough white border Vox put around nea...

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The why behind the motion graphics in your favourite explainer videos.

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