Why it works, not just how it's made

Breakdowns of the techniques behind motion graphics and editorial animations. What the best channels do, why it works on viewers, and how to apply the thinking to your own work. Demonstrated in After Effects, applicable anywhere.

Title: Vox puts 1950s dots on 2026 graphics. Why?

Have a look at almost any Vox video and you'll spot it, a pattern of tiny print dots layered over...

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Why does every Vox graphic have a torn border?

You've probably looked straight past it a hundred times. That rough white border Vox put around n...

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How VOX Makes Digital Graphics Feel Real


In this video we look at a technique that Vox uses to make their graphics feel more real! Somethin...

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Why Your Motion Graphics Never Look Quite Like Vox


In this video we look at a technique that Vox uses to drive interest in their videos. Something th...

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3 Iconic Vox Backgrounds | After Effects


In this Adobe After Effects tutorial I show you how to make 3 different Vox Style Backgrounds

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Why Your After Effects Designs Look Flat


In this Adobe After Effects tutorial I show you why your Designs look flat... Let's discuss.

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Smooth Timeline Animation | Adobe After Effects


In this Adobe After Effects tutorial I show you how to create this Vox style 3D animation.

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Amazing Imperial Design & Animation

In this Adobe After Effects tutorial I show you how to create this Imperial style 3D animation.

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Design Titles Like Vox | Adobe After Effects

In this After Effects tutorial I show you how to Design and Create this title animation like Vox....

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Use Textures Like a Pro | After Effects

In this After Effects tutorial I show you how to use textures like a pro.

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Halftones With A Twist | Adobe After Effects

In this adobe After Effects tutorial I show you how to create this Halftones effect but with a sl...

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Layer Your Animations Like a Pro | Adobe After Effects

In this Adobe After Effects tutorial I teach you how to properly layer your animations like a pro...

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The why behind the motion graphics in your favourite explainer videos.

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